What Is Sellr, Actually?

![What is Sellr]

Somewhere right now, a Nigerian small business owner is posting a product photo to their WhatsApp Status, then spending the next hour replying to "how much?", "is it available?", and "I sent the money, my name is Blessing" - all in the same chat, all manually, all while trying to remember which of the forty photos in their gallery is the one the customer is even asking about.

Sellr exists so that hour goes away.

The short version

Sellr is a website builder for people who sell things - a real online store, with a name like yourstore.sellr.cc (or your own domain later), product pages, a cart, checkout, and a dashboard to manage orders. You don't need to know how to code. You don't need to hire anyone. You fill in your products, hit "Go live," and you have a store.

Not "a store like the ones you see other people have." An actual, working, take-real-payments store. Ten minutes, not ten weeks.

What actually happens when someone orders

1. A customer lands on your store, adds something to cart, and checks out.
2. They pay by card (Paystack), bank transfer, or pay on delivery - whichever you've turned on.
3. You get notified on WhatsApp instantly. Not "check your email later." Instantly.
4. They get a receipt. A nice one, too - we spent an unreasonable amount of time making the PDF receipt look like something a real business sends, not a cash-register printout.

No spreadsheet. No "let me check my notes." No losing an order because it got buried under forty other WhatsApp chats.

This is you, seeing an order notification pop up while you're doing literally anything else, instead of babysitting a chat app.

What it costs

Sellr doesn't take a cut of your sales. Ever. You keep 100% of what you make - your only cost is the plan you're on, and Free costs nothing. Growth (₦7,500/month) unlocks more products, more team seats, custom domains, promo codes, analytics, and a few other conveniences you'll want once you're actually busy.

That's the whole model. We don't win by taking a percentage of your grind.

Why we're betting on this instead of "just use WhatsApp"

WhatsApp is great at conversation. It is terrible at inventory. It has no concept of "this size is sold out," no cart, no organized product catalog, no order history you can search later. You end up doing the job of a full e-commerce platform, by hand, in a chat app that was built for texting your cousin.

Sellr is what happens when you keep WhatsApp for what it's actually good at (talking to customers, sending order alerts) and let an actual store handle the store part.

Who this is for

If you're currently selling through Instagram DMs, WhatsApp Status, or "drop your number and I'll send my catalogue" - this is for you. If you've been putting off "getting a proper website" because it sounded expensive, technical, or like a whole project - it isn't anymore.

You can pick from several storefront themes, add your logo and accent color, and have something that looks like it belongs to a real brand - because it does. It's yours.

Somewhere between "I should really get a website" and three months of putting it off, there's a version of you that just did it in an afternoon. Be that version.

Getting started

Sign up, add your first product, hit go live. If you want the full walkthrough, the Help Center has a step-by-step guide for every part of setting up - store info, products, payments, and going live.

Welcome to actually running a business instead of babysitting a chat app.